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	<title>Media J &#187; Misc</title>
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		<title>PayPal Stupidity</title>
		<link>http://www.mediaj.us/paypal-stupidity/</link>
		<comments>http://www.mediaj.us/paypal-stupidity/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 12:15:28 +0000</pubDate>
		<dc:creator>Jenny</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[paypal]]></category>

		<guid isPermaLink="false">http://www.mediaj.us/?p=517</guid>
		<description><![CDATA[I use PayPal a lot. Who doesn&#8217;t? Usually they do a good job, until they do something very stupid. I have numerous subscriptions to various services that are paid every month via PayPal. One of my credit cards on file with PayPal was about to expire. So I went ahead of time and replaced the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I use PayPal a lot. Who doesn&#8217;t? Usually they do a good job, until they do something very stupid.<br />
I have numerous subscriptions to various services that are paid every month via PayPal.<br />
One of my credit cards on file with PayPal was about to expire. So I went ahead of time and replaced the expiring card with a new card.<br />
Next thing I know, they canceled one of my subscriptions. Same subscription that had this same credit card that I just replaced, as payment method.<br />
I was very upset and emailed PayPal asking them &#8220;why did you cancel the subscription?&#8221;<br />
<span id="more-517"></span></p>
<p>So the next day I got a response from them. This was the stupidest thing they could come up with.<br />
Here it is:</p>
<blockquote><p>Dear Jenny Schneider,</p>
<p>Thank you for your email. If you have a subscription payment on PayPal<br />
and you update or change that credit card or bank account that you use<br />
for that payment, unfortunately it will automatically cancel your<br />
subscription.<br />
I do apologize for the inconvenience in this matter.</p>
<p>Sincerely,<br />
Tamara</p>
<p>PayPal Customer Solutions<br />
PayPal, an eBay Company
</p></blockquote>
<p>I am asking you, PayPal:<br />
Why would you allow people to make changes if it will cancel the subscription? Isn&#8217;t this defeats the purpose?<br />
We make the changes so the subscription will NOT get canceled or compromised when the card will expire.
</p>
<p><img src="http://www.mediaj.us/wp-content/uploads/2010/08/paypal1-570x264.png" alt="" title="paypal1" width="570" height="264" class="alignleft size-large wp-image-518" /></p>
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		<title>Mouseless Mouse – Coming Soon</title>
		<link>http://www.mediaj.us/mouseless-mouse-coming-soon/</link>
		<comments>http://www.mediaj.us/mouseless-mouse-coming-soon/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 09:16:03 +0000</pubDate>
		<dc:creator>Jenny</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.mediaj.us/?p=506</guid>
		<description><![CDATA[As someone who spends majority of her awake time on line, with a right wrist in abnormal position I often have pain in my right wrist. I read all the scary stories about wrist surgery that gone bad or even worst solution of living with chronic pain for the rest of my life. Good news [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>As someone who spends majority of her awake time on line, with a right wrist in abnormal position I often have pain in my right wrist.<br />
I read all the scary stories about wrist surgery that gone bad or even worst solution of living with chronic pain for the rest of my life.</p>
<p>Good news are here &#8211; <a href="http://www.pranavmistry.com/projects/mouseless/">mouse-less mouse</a>.<br />
I love the idea. Gives your hand freedom to move naturally on the surface. </p>
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		<title>‘Joy is BMW’ Marketing Stupidity</title>
		<link>http://www.mediaj.us/case-study-joy-is-bmw/</link>
		<comments>http://www.mediaj.us/case-study-joy-is-bmw/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:16:35 +0000</pubDate>
		<dc:creator>Jenny</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[domain name truth or myth]]></category>

		<guid isPermaLink="false">http://www.mediaj.us/?p=362</guid>
		<description><![CDATA[On September 13th, 2009, BMW announced a new global marketing campaign. General internet marketing rules dictate that campaigns, especially those from large companies on a global scale, generally require the purchase of any domain names that contain the name of the campaign. This makes it easy for customers to locate the product, as well as [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>On September 13th, 2009, <a href="http://www.ameinfo.com/209324.html">BMW announced a new global marketing campaign</a>.</p>
<p>General internet marketing rules dictate that campaigns, especially those from large companies on a global scale, generally require the purchase of any domain names that contain the name of the campaign. This makes it easy for customers to locate the product, as well as creating an easy to remember site for customers to visit.<br />
Just to name a few: MasterCard&#8217;s <a href="http://www.priceless.com">Priceless</a> , Burger King&#8217;s <a href="http://haveityourway.com/">&#8220;Have It Your Way&#8221;</a>, Gatorade&#8217;s <a href="http://DrinkG2.com">Drink G2</a>, <a href="http://TruthInEngineering.com">Audi&#8217;s Truth In Engineering</a> and the list is very long.</p>
<p>While the campaign is referenced <a href="http://www.bmw.com/com/en/insights/technology/joy/bmw_joy.html">here:<br />
</a>The BMW marketing team failed to secure the domain joyisbmw.com for this GLOBAL campaign. Though the reference, which even places a period at the end of the ‘Joy is BMW’ statement, just screams for the .com at the end of it, no special domain was purchased for the purpose of this campaign.</p>
<p><a href="http://www.mediaj.us/wp-content/uploads/2009/10/joyisbmw-com.jpg"><img class="aligncenter size-large wp-image-363" title="joyisbmw-com" src="http://www.mediaj.us/wp-content/uploads/2009/10/joyisbmw-com-570x265.jpg" alt="joyisbmw-com" width="570" height="265" /></a></p>
<p>Following is the chain of events that I participated in:</p>
<p>1.       On September 24th, a friend read the press release outlining the new BMW global campaign. Because he is a BMW fan, he wanted to learn more. Assuming the campaign website would be located at www.joyisbmw.com, he typed the URL into his browser only to find out that there was no site located at said address.</p>
<p>2.       The same day, he purchased the domain joyisbmw.com which was available to the public and cost $8.00</p>
<p>3.       On September 25th, I uploaded a single HTML page. The meta title and description was simply: ‘Joy is BMW’</p>
<p>4.       A single link to the site was placed on my blog to http://www.joyisbmw.com with anchor text of &#8220;Joy is BMW&#8221;</p>
<p>5.       On October 1st, a few days later, the single page site was ranking on the first page of Google results for the searched term ‘Joy is BMW’. It was located at<br />
position #5.</p>
<p><a href="http://www.mediaj.us/wp-content/uploads/2009/10/joyisbmw-google-5-lg.png"><img class="aligncenter size-large wp-image-373" title="joyisbmw-google-5-lg" src="http://www.mediaj.us/wp-content/uploads/2009/10/joyisbmw-google-5-lg-570x265.png" alt="joyisbmw-google-5-lg" width="570" height="265" /></a></p>
<p>6.       The site has been up for seven days. In that week, the site received 41 visitors, most of whom visited directly by simply typing in the URL. Any other visitors entered the site via the search results from Google.</p>
<p><a href="http://www.mediaj.us/wp-content/uploads/2009/10/joyisbmw-analytics-10-4.jpg"><img class="aligncenter size-full wp-image-364" title="joyisbmw-analytics-10-4" src="http://www.mediaj.us/wp-content/uploads/2009/10/joyisbmw-analytics-10-4.jpg" alt="joyisbmw-analytics-10-4" width="570" height="265" /></a></p>
<p>&nbsp;</p>
<p>Is this marketing stupidity or what?</p>
<p>&nbsp;</p>
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